Essays about: "Retailing industry"

Showing result 21 - 25 of 123 essays containing the words Retailing industry.

  1. 21. Profitability of animal welfare : a German pig fattening business participating in the German animal welfare initiative “Initiative Tierwohl”

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Jana Zibolka; [2021]
    Keywords : farm animal welfare; fattening pig production; Initiative Tierwohl; profitability; cost accounting; risk analysis; farm case;

    Abstract : Increasing numbers of people are concerned about the conditions of farm animal husbandry systems and of the whole meat industry as well as of the welfare of farm animals in Germany. The willingness to pay for animal welfare-friendly products is increasing, while until now there is only one market-based farm animal welfare (FAW) label in Germany, the “Initiative Tierwohl” (ITW). READ MORE

  3. 22. Building customer loyalty in Swedish pharmacy retail

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nikoleta Mircheva; Stefan Pelev; [2021]
    Keywords : customer loyalty; loyalty construction; manager view; employee view; customer view; pharmacy retail industry; pharmaceutical retailing.; Business and Economics;

    Abstract : Thesis purpose: The purpose of this research is to extend the concept of customer loyalty by applying it to a pharmacy retail setting using the perspective and understanding of both pharmacy professionals and consumers in order to comprehend which factors influence loyalty construction in this sector as opposed to in other retail industries. Theoretical perspective: This study focuses on surveying previous literature on building customer loyalty in a general retail setting to establish the most utilized factors and determinants. READ MORE

  4. 23. AR/VR applications in fashion retailing : An exploratory study on the effectiveness of virtual try-on technology along the customer journey

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Erik Nguyen; Alex Nguyen; [2021]
    Keywords : AR VR; Consumer engagement; Consumer behavior; Customer journey; Customer experience; Virtual try-on; Fashion industry; Optical retailing;

    Abstract : This bachelor thesis explores a virtual try-on interface in the context of the fashion product category. It is argued that virtual representations of product offerings can stimulate consumers’ purchase intentions, and thus, enact an online transaction. READ MORE

  5. 24. The Right Bricks for a World of Clicks - How the role of the physical fashion store is shifting in an increasingly digitalized market.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Vasileios Dimopoulos; Velitchko Velichkov; [2021]
    Keywords : Retail; Digitalization; Fashion; Omnichannel; Showrooming Webrooming;

    Abstract : Over the past decades, digitalization and e-commerce have transformed the retailing industry. Some sectors have seen it render the brick and mortar store all but obsolete; in others, it creates new opportunities for cross-channel synergies. READ MORE

  6. 25. Digital Customer Experience Matters

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Victoria Gerster; Pirro Melonashi; Quynh Chi Nguyen; [2021]
    Keywords : customer experience; jewelry; retail; digitization; experiential marketing; virtual experiential marketing; e-commerce; Business and Economics;

    Abstract : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. READ MORE