Essays about: "Retailing modern marketing"

Found 3 essays containing the words Retailing modern marketing.

1. 1. This ad's for you... and you: Brand management for multiple stakeholders

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Madison Rex; Aleksandra Srdic; [2017]
   Keywords : Brand equity; Brand identity; Identification; Marketing communication; Stakeholders;

   Abstract : Background: In the competitive market for modern retailing, brand management is concerned with attracting and retaining both external and internal stakeholders. While brand building and marketing efforts have traditionally focused on building customer-based brand equity, another stream has emerged - internal branding that focuses on human capital and employee-based equity. READ MORE

3. 2. Facebook in the Banking Industry : A Case Study in SEB, Sweden

   University essay from IHH, Företagsekonomi

   Author : Dzenana Halilovic; Evelina Samuelsson; Louice Jonson; [2011]
   Keywords : Relationship marketing; social media; Facebook; SEB; communication; loyalty; customer satisfaction; long term relations;

   Abstract : The technological progress the world is experiencing has also changed the way banking is done in Sweden today. One tough challenge for the banking industry is the moderately homogenous products and services they offer, which make banking particularly exposed and sensitive to customers and their switching behaviour. READ MORE

4. 3. Volvo Trucks' Customer Value Proposition

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Ekaterina Storubleva; Gregor Milosch; Christian Neumann; [2009]
   Keywords : Volvo Truck Corporation; truck industry; customer value; value drivers; retail strategy; communication; relationship marketing;

   Abstract : Title: Volvo Trucks' Customer Value Proposition Authors: Ekaterina Storubleva, Gregor Milosch, Christian Neumann Tutor: Erik Hunter Date: May 2009 Keywords: Volvo Truck Corporation, truck industry, customer value, value drivers, retail strategy, communication, relationship marketing Purpose: The purpose of this thesis is to evaluate the general composition of Volvo Trucks' customer value proposition in Europe and to examine possible ways of enhancing it using Volvo's retailing strategy as a tool. Background: The concept of customer value gains more and more importance in modern companies. READ MORE