Essays about: "Retailing"

Showing result 1 - 5 of 213 essays containing the word Retailing.

  1. 1. Unraveling Complexities in the New Economy

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lukas Bollano; Fabian Nicola Gutjahr; [2019]
    Keywords : Business and Economics;

    Abstract : Title: Unraveling Complexities in the New Economy – Investigating Online Influences on Business Models of Retailers in China and the United Kingdom Authors: Fabian Gutjahr & Lukas Bollano Supervisor: Magnus Johansson Keywords: Business Model, Capabilities, E-Commerce, Packaged Food, Retailing, China, UK Purpose: The purpose of this study is to examine how e-commerce trends in technologically advanced economies interplay with the market and organizations in packaged food retailing. Methodology: A qualitative multiple-case study with cross-cultural components has been designed. READ MORE

  2. 2. Paving the Path to Purchase : a study on the integration of a branded retail application in physical stores

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Vendela Gabrielsson Dukstenieks; Maya Strinnhed; [2019]
    Keywords : smart retailing; smart customer experience; purchase decision process; branded retail app;

    Abstract : The purpose of this study was to explore the integration of a branded retail application in physical stores. Doing so, this study was conducted with a qualitative and abductive approach in the form of a case study focusing on H&M. READ MORE

  3. 3. Integrate…then they might be all yours : A research on how Omnichannel retailing could affect customers Brand Loyalty.

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Erdanos Haile; Melanie Björk; [2019]
    Keywords : Omnichannel; Omnichannel Retailing; Customer Satisfaction; Customer Experience; Brand Loyalty; Attitudinal Loyalty; Behavioural Loyalty;

    Abstract : Omnichannel has become a central part of future retailing and is expected to be implemented by multiple brands. Omnichannel is an extension of multichannel enquiring complete integration between channels. READ MORE

  4. 4. What do skin care consumers think about personalization of content, user interface or a combination of both?

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Johannes Bäckerås; [2019]
    Keywords : Personalization; Customer Satisfaction; Customer Loyalty; Optimization; Customer attitude; Personligfiering; Kundnöjdhet; Kundlojalitet; Optimering; Kunders attityd;

    Abstract : Background The cosmetic industry is growing at a fast pace and, like other industries, there are a few problems regarding e-retailing that makes it hard for customers to make optimal purchase decision. Example of problems are; the number of e-retailers increase, e-retailers’ variety of products increase, and the content is almost unlimited. READ MORE

  5. 5. Entry mode and institutional conditions to consider when entering a new market : The case of fashion apparel franchising in Germany

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Neema Kisanga; Samana Mohammad; [2019]
    Keywords : Franchising; Franchising Germany; Internalisation; Market entry; Fashion retailing internalisation; Uppsala Internalisation model; Institutional theory;

    Abstract : Background:           Literature suggests that franchising as an entry mode for internalisation gains more and more popularity. However, existing literature shows many studies concerning franchising do not focus on industries. READ MORE