Essays about: "Retailing"

Showing result 16 - 20 of 296 essays containing the word Retailing.

1. 16. The Magic of The Metrics: Multiple case studies on the utilization of business performance metrics in channel integration development and implementation

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Putri Senvia Kusumawardani; Xingyue Liao; [2023]
   Keywords : Channel Integration; Business Performance Metrics; Intra-organizational Collaboration; Multi-channel Retailing; Omni-channel Retailing;

   Abstract : Nowadays, retailers, especially in the FMCG sector, are applying multi- and omni- channel retailing to satisfy customers' dynamic needs, which requires them to address channel integration (CI) 's organizational challenges. The literature identifies a strong linkage between business performance metrics (BPM) and CI organizational challenges. READ MORE

3. 17. Customer Relationships and Physical Stores in Omnichannel Context: A Qualitative Study of Retail Brand and Store Manager Perspectives

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Song Thu Nguyen; Joo Won Lee; [2023]
   Keywords : Customer Relationships; Physical Stores; Omnichannel Context; Retailing; CRM; Relationship Marketing; Business and Economics;

   Abstract : This research paper delves into the complex domain of customer relationships within the physical stores of an omnichannel context. The primary objective is to provide a comprehensive understanding of the strategic management of these relationships by retail brands and store managers. READ MORE

4. 18. Shopping for Masculinity? Exploring Compensatory Masculinity Attitudes & Purchase Intentions in a Retail Context

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Melody Fu; Agnes Polkander; [2023]
   Keywords : Compensatory Masculinity; Masculinity Threat; Product Gender; Misogyny; Retail;

   Abstract : Compensatory masculinity is an expression for when men exaggerate their masculinity in behaviors and cognitions, as a way to compensate for a self-perceived masculinity threat. This topic is especially relevant today considering the increased competitiveness of women, and the rise and popularity of misogynistic media and the potential effects it has on men. READ MORE

5. 19. Closed Loop Supply Chains: A qualitative study of the Swedish food retail industry

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Daniel Hellström; David Danmyr; [2023]
   Keywords : Logistics; Closed Loop Supply Chain; Forward logistics; Reversed logistics; Food waste; Waste Management; Sustainable practises;

   Abstract : The closed loop supply chain concept has been argued to be one vital sustainability solution to prevent waste and aid humanitarian concerns. At the same time, over a third of the food resources for human consumption is being converted to food waste, contributing to malnutrition, starvation and countless deaths. READ MORE

6. 20. Logistical consequences of rapid deliveries in omnichannel retailing : Investigating the impact of 15-minute deliveries on the demand management and order fulfilment process

   University essay from Linköpings universitet/Logistik- och kvalitetsutveckling

   Author : Moa Andersson; Evelina Krassow; [2023]
   Keywords : Logistics; Supply chain management; Supply chain; Supply chain processes; Omnichannel; Omnichannel retailing; Consequences; Order fulfilment; Demand Managment; Process;

   Abstract : The need for fast, flexible, and sustainable deliveries has become a key priority for companies as customers demand more convenience in their purchasing experience. Retailers have responded by developing their logistics into an omnichannel to meet these expectations, which has made the supply chain more complex. READ MORE