Essays about: "Retro Culture"

Showing result 1 - 5 of 7 essays containing the words Retro Culture.

  1. 1. Does This Mix Sound “Trve” To You? : Authenticity, Retro Culture and Metal Mixes

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Sean Harry Ortega Schelin; [2021]
    Keywords : Authenticity; Technological Determinism; Hauntology; Retro Culture; Retro and Modern Metal Mixing;

    Abstract : Despite the rapid development in technology that enables metal music producers today to create “perfect” sound mixes, many bands, artists and producers choose to make their creations sound old or “retro”. A song is created for this study and mixed in two different ways, one with a more“retro” direction and the other with a more “modern” direction. READ MORE

  3. 2. How Do Craft Beer Brands Negotiate Authenticity Using Retro Branding?

    University essay from Göteborgs universitet/Graduate School

    Author : Rasmus Pihl; Alexander Svensson; [2020-06-23]
    Keywords : Retro branding; craft beer brands; authenticity; enchantment; consumer culture theory CCT ;

    Abstract : Craft beer brands are booming. However, many craft beer brands employ exceedingly similar retro-evocative techniques to negotiate authenticity with consumers. This article explores how craft beer brands systematically use retro marketing as a tool to negotiate authenticity with customers, through a consumer culture theory (CCT) lens. READ MORE

  4. 3. FEMME: extinct stereotypes

    University essay from Konstfack/Grafisk design & illustration

    Author : Claire Bonnet; [2019]
    Keywords : femme; stereotypes; activism; feminism; capitalism; advertising; retrofuturistic; exhibition; museum; hope; 2050; visual culture; graphic design; installation; femininity; gender; visual research; narrative; animation; objects; feminist future;

    Abstract : My research is about stereotypes of women. Responding to scepticism towardsfeminist movements, my degree project aims to challenge the power structure of today’s Western society. How does visual communication play a big role in creating and/or reproducing inequalities? I have created a retro-futuristic exhibition, placed in an imaginary museum. READ MORE

  5. 4. "Nostalgia for the present": Digital nostalgia and mediated authenticity on Instagram

    University essay from Stockholms universitet/Institutionen för mediestudier

    Author : Phuong Thao Nguyen; [2017]
    Keywords : Instagram; digital nostalgia; mediated authenticity; human computer interaction; faux vintage filters; ephemerality; interface criticism; qualitative interview;

    Abstract : Retro art and technology have been on the rise in recent years, the phenomenon is fuelled by the nostalgia of a sense of authenticity that the offline world can no longer satisfy. The integration of technology into human’s social conduct has made it an extension of their beings. READ MORE

  6. 5. Food in tubes: A “retro cool” Swedish innovation -- Industrial History and Consumers’ Perspectives

    University essay from Lunds universitet/Förpackningslogistik

    Author : Karla Marie Batingan Paredes; [2013]
    Keywords : Tube Food; Food Packaging; Food Innovation; Swedish Consumers; Consumer Behavior; Consumer Values; Technology and Engineering; Business and Economics; Agriculture and Food Sciences;

    Abstract : “Tube food” is a fascinating facet of Swedish food culture. From an international perspective, it is interesting how a packaging type that is not very common in other parts of the world can encompass a wide range of food products in Sweden. READ MORE