Essays about: "Return on Marketing Investments"

Showing result 1 - 5 of 6 essays containing the words Return on Marketing Investments.

1. 1. Assessment of the Agroecological Potential of Biostimulatory Effects : originating from Effective Microorganisms (EM) in terms of Environmental and Socioeconomic Aspects

   University essay from SLU/Dept. of Biosystems and Technology (from 130101)

   Author : Tania Schwarzer; [2022]
   Keywords : effective microorganisms; agroecology; biostimulants; beneficial microorganisms; lactic acid bacteria; bokashi; semi-structured interviews; interpretative phenomenological approach;

   Abstract : Environmental pollution, resource depletion and climate change are related to imbalances in the farming system. Effective microorganisms are seen as a possible solution to these problems. READ MORE

3. 2. Enabling the Computation of Marketing ROI Through Technical and Organizational Changes : A Case Study

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Sandra Järkeborn; Vera Werner; [2020]
   Keywords : B2B Marketing; Industrial Marketing; Return on Marketing Investments; Marketing ROI; Marketing Efficiency; Sales-Marketing Interface; SMI; B2B Marknadsföring; Industriell Marknadsföring; Investeringsavkastning för Marknadsflring; Marknadsföringseffektivitet; Sälj-Marknadsföringsgränssnitt;

   Abstract : With the value of initiating contact or a relationship being intangible, marketing departments are currently struggling to prove their contribution to the business. Evaluating the efficiency of B2B marketing investments has been proven hard, and the prerequisites for doing so are many. READ MORE

4. 3. Sales Modeling and Local Factor Decomposition for Optimal Investment Decisions in MMM: A Monte Carlo Simulation Study

   University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Author : Daniel Heimgartner; [2020]
   Keywords : Marketing Mix Modeling; Shapley Value Regression; Time-Varying Effect Models; Shapley Additive Explanations; Accumulated Local Effects;

   Abstract : Media Mix Models (MMM) are used to understand drivers behind key performance indicators and to measure the effectiveness of media channels. The key metric to report causal impacts of media investments on sales is return on investment (ROI). The shape of ROI-curves crucially impacts optimal allocation. READ MORE

5. 4. Decision makers' use of Return on Marketing Investment metrics in the decision-making process

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Joanna Jönsson; Mikaela Zahn; [2018]
   Keywords : Return on Marketing Investment;

   Abstract : There is extensive literature written about how to calculate Return on Marketing Investment (ROMI) and its importance for marketing managers. However, there are not many studies made on how and when Return on Marketing Investment metrics are used in real life and if and how it is used to argue the value of a marketing activity. READ MORE

6. 5. Marketing Investment Effectiveness of Small Clothing Firms in Sweden

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/Internationella Handelshögskolan

   Author : David Yañez; Iñigo Portilla; Christopher Claw; [2015]
   Keywords : ROMI; Return on Marketing Investment; Marketing Investment; Small Business; Marketing Effectiveness;

   Abstract : Background: It is proven difficult to provide evidence for the financial benefit of marketing operations within firms and marketing is the last organizational function to achieve an adopted quantitative method to track and measure its effectiveness. As a result, demands for marketing to provide accountability for its inputs toward firm performance have increased over the past decade and there are an increasing amount of methods looking to measure its contributions. READ MORE