Essays about: "Reverse Showrooming. Omni- and Multichannel retailing"
Found 1 essay containing the words Reverse Showrooming. Omni- and Multichannel retailing.
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1. How Covid-19 affected Omnichannel retailing and the use of Showrooming
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Purpose - The purpose of this thesis is to first describe and secondly to create a deeper understanding of what purpose a store has in omnichannel retailing. It is important to clarify that the study is to be of use for companies as to help them understand their customers' perspective. READ MORE
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