Essays about: "Rewan Magdy Fathy Abdelrahman Kholousy"

Found 1 essay containing the words Rewan Magdy Fathy Abdelrahman Kholousy.

  1. 1. An Innovation Resistance Theory Perspective on Sustainable Fashion

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rewan Magdy Fathy Abdelrahman Kholousy; Anthi Triantafyllidi; [2021]
    Keywords : Active Innovation Resistance barriers; Talke Heidenreich; Innovation Resistance theory; Ram Seth; Diffusion of Innovations Theory; Rogers; Socio-psychological Theories; Consumer Reluctance to Innovations; Circular Economy; Fast Fashion; Sustainable Fashion; Fashion Industry; Innovation; Innovative Products; Socio-demographic Factors; Circular Fast Fashion; Fast Fashion Market; Virgin Fashion; Business and Economics;

    Abstract : The aim of this thesis is to explore the relative importance of the eight psychological Active Innovation Resistance (AIR) barriers, from the new typology of AIR barriers developed from Talke and Heidenreich in 2014, on the consumer’s intention to adopt or buy circular fashion products. Moreover, this thesis examines whether the socio-demographic factors of age, employment status, and educational level have an influence on the adoption process. READ MORE