Essays about: "Reza Movarrei"

Found 1 essay containing the words Reza Movarrei.

  1. 1. A pricey product, a nice neighbor

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Reza Movarrei; [2006]
    Keywords : Buyer behavior; Pricing; Department store; Shelf layout;

    Abstract : This thesis studies effects of shelf layout in a department store on buyer behavior and then extends the research to cover the similar issue in layout of e-bazaars. Shelf layout –in terms of parameters which influence buyer behavior- is formulated by two variables; pattern of prices and pattern of popularity. READ MORE