Essays about: "Rhetorical strategies"

Showing result 1 - 5 of 54 essays containing the words Rhetorical strategies.

1. 1. Reading Between Words and Lines: Decoding Economic Narratives from Governmental Rhetorical Landscape of Saudi Public Investment Fund In Context of Saudi Vision 2030

   University essay from Lunds universitet/Centrum för Mellanösternstudier

   Author : Munshi Zubaer Haque; [2024]
   Keywords : Social Sciences;

   Abstract : This research study aims to study the press releases that had been published by the Saudi Public Investment Fund for the time period, beginning in April 2016 and ending in November 20231. This research intends to understand the potential framing strategies that had been used in the official press releases of the Saudi Public Investment Fund in its communication strategy in the broader context of Saudi Vision 2030. READ MORE

3. 2. Politisk kommunikation och sociala medier: TikTok, en politisk arena där popcornätande och öldrickande vinner

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Edvin Kenning; Hugo Östlin; [2023]
   Keywords : Political communication; rhetoric; personalization; populism; frontstage; backstage; third act; TikTok; Instagram; democracy; Social Sciences;

   Abstract : The study aims to provide insights into political communication on social media, particularly the rise of right-wing populist parties among young voters and their connection to the theories of personification, populism, and dramaturgy. It focuses on how the Moderate Party adapts and structures its communication strategies on TikTok and Instagram in preparation for the 2022 election to engage followers. READ MORE

4. 3. Linguistic persuasion in fast fashion web advertisements : A study based on responses from Generation Z females in Sweden

   University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

   Author : Elsa Björklund; [2023]
   Keywords : Web advertising; fast fashion; Generation Z; Sweden; linguistic strategies of persuasion; boosters; reader pronouns; directives; rhetorical questions; engagement markers; subject position;

   Abstract : This study examines the response of Generation Z females in Sweden to fast fashion web advertisements incorporating six linguistic persuasion strategies. The aim is to identify which of these strategies can be effectively employed in this context to persuade the targeted demographic. READ MORE

5. 4. The Battle of Words. Uncovering the Narratives of the Conflict in Ukraine

   University essay from Lunds universitet/Sociologiska institutionen; Lunds universitet/Sociologi

   Author : Anneli Perijäinen; [2023]
   Keywords : narrative criminology; presidential speech; conflict; war; emotion; threat; Social Sciences;

   Abstract : What if the true battleground lies not in the physical confrontations but in the complex realm of narratives? This study explores the use of narratives employed by Vladimir Putin and Volodymyr Zelenskyy while shedding light on their techniques and the construction of competing narratives in the context of the conflict in Ukraine. Drawing on narrative theory and Philip Smith's narrative genres, the study aims to examine the leaders’ competing understandings and their use of emotions and notions of threat in relation to the Ukrainian conflict. READ MORE

6. 5. Transcreation in Translation : A study of the use and importance of transcreation in the Swedish translations of English marketing slogans

   University essay from Stockholms universitet/Tolk- och översättarinstitutet

   Author : Linnéa Nyberg; [2023]
   Keywords : Translation; translation studies; transcreation; English to Swedish; translation strategies; text functions; questionnaire; text analysis; Översättning; översättningsvetenskap; transkreation; engelska till svenska; översättningsstrategier; textfunktioner; enkät; textanalys;

   Abstract : This thesis explores the importance of transcreation in the translation of marketing slogans and how experience is pivotal when translating. The overall aim is to offer an insight into how professional and non-professional translators tackle translation problems in the form of rhetorical devices common to marketing language. READ MORE