Essays about: "Rhone-Alps"

Found 1 essay containing the word Rhone-Alps.

  1. 1. Brand gap and the effect of country-of-origin : A consumer survey in Rhone-Alps

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Karin Olsson; [2012]
    Keywords : Swedish brand image; brand identity; brand gap; country-of-origin effect; Aaker; Big five model; France; Rhone-Alps; Renault Trucks; Novembal Tetra Pak; IKEA;

    Abstract : Research questions:   What are the brand images and brand identities of Renault Trucks, Novembal/Tetra Pak and IKEA? Is there a brand gap? How does country-of-origin have an effect on the perception of the brands? How does the respondent’s sex have an importance in the perception of the brand and the effect of country-of-origin? Purpose:   The purpose of this thesis is to describe, compare and analyze the existence of brand gaps and the effect of country-of-origin with the final intention to provide management recommendations for the studied companies. Method:   A quantitative consumer survey of 42 subjects was collected and analyzed. READ MORE