Essays about: "Richard Frenken"

Found 1 essay containing the words Richard Frenken.

  1. 1. The persuasive power of passion - Exploring the benefits of communicating a brand's passion for its product

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Richard Frenken; [2015]
    Keywords : Passion; Purchase Intention; Brand Attitude; Perceived Effort; Marketing Communication;

    Abstract : In fields such as entrepreneurship or politics, passion has been established as influencer of persuasion a long time ago. Practitioners in the marketing field have now also started to explore the opportunities of a brand communicating it's passion for their product, instead of more traditional communication methods. READ MORE