Essays about: "Richard Frenken"
Found 1 essay containing the words Richard Frenken.
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1. The persuasive power of passion - Exploring the benefits of communicating a brand's passion for its product
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In fields such as entrepreneurship or politics, passion has been established as influencer of persuasion a long time ago. Practitioners in the marketing field have now also started to explore the opportunities of a brand communicating it's passion for their product, instead of more traditional communication methods. READ MORE
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