Essays about: "Richard Patrini"

Found 1 essay containing the words Richard Patrini.

  1. 1. Online Retailers Opening Brick and Mortar Stores and the Impact on the Customer Base: The Case of NetOnNet

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Marcus Jönsson; Richard Patrini; Nicolò Sammartini; [2018]
    Keywords : omni-channel; retail industry; online shopping; offline shopping; firm input variables; firm output variables; customer mediating variables.;

    Abstract : During recent years, technology has played a crucial role in shaping the retail industry. Digitalisation and e-commerce are seen as the future of retailing. However, big online retailers have shown increasing interest in offline shopping by heavily investing in brick and mortar stores. READ MORE