Essays about: "Rickard Kristoffersson"

Found 1 essay containing the words Rickard Kristoffersson.

  1. 1. Beauty and Aesthetics : A study of the Professional Hair Care Industry in Sweden

    University essay from Företagsekonomi

    Author : Rickard Kristoffersson; Auksė Silickaitė; [2010]
    Keywords : beauty; aesthetics; hair care; purchasing behaviour; marketing; skönhet; estetik; hårvård; köpbeteende; marknadsföring;

    Abstract : Background: Beauty is a subject which is not easy to grasp especially as it is perceived differently. In advertising it is expressed through aesthetic messages and images which we relate to symbolic and social meanings. READ MORE