Essays about: "Rickard Neij"
Found 1 essay containing the words Rickard Neij.
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1. Customer loyalty across industries : a quantitative study in a Swedish retail setting on the impact of relationship marketing
University essay from Institutionen för marknadsföring (MF)Abstract : Authors: Rickard Neij and Sofia MårtenssonTutor: Dr Mosad ZineldinTitle: Customer loyalty across industries- a quantitative study in a Swedish retailsetting on the impact of relationship marketing.Background: Relationship marketing is defined as the focus of marketing activitieson establishing, developing, and maintaining, long- term relationships. READ MORE
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