Essays about: "Riikka Murto"
Found 1 essay containing the words Riikka Murto.
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1. Commercializing a Multi-Service Mobile NFC Offering
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This thesis explores service innovation and commercialization processes in a context that necessitates the collaboration of a large number of actors from different industries. Near Field Communication (NFC) services promise to revolutionize everyday life as an NFC-enabled mobile phone replaces the user's keys, credit cards and public transportation travel cards as well as enables new mobile services. READ MORE
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