Essays about: "Riikka Murto"

Found 1 essay containing the words Riikka Murto.

  1. 1. Commercializing a Multi-Service Mobile NFC Offering

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Riikka Murto; [2012]
    Keywords : NFC; service development and commercialization; business networks; commercialization networks;

    Abstract : This thesis explores service innovation and commercialization processes in a context that necessitates the collaboration of a large number of actors from different industries. Near Field Communication (NFC) services promise to revolutionize everyday life as an NFC-enabled mobile phone replaces the user's keys, credit cards and public transportation travel cards as well as enables new mobile services. READ MORE