Essays about: "Rikard Gustafsson"

Found 2 essays containing the words Rikard Gustafsson.

1. 1. Consumers' Response to Irresponsible Corporate Behaviour : A Study of the Swedish Consumers' Attitude and Behaviour

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Jennifer Apell Karlsson; Moa Gustafsson; Rikard Rasmusson; [2015]
   Keywords : CSR; Corporate Irresponsibility; Apparel Industry; Swedish Consumer; Consumer Attitude; Consumer Behaviour; Attitude-Behaviour Gap; Purchasing Criteria.;

   Abstract : How companies in the apparel industry produce their products is receiving increasingly more attention, both in the society and marketplace, as well as by consumers. Despite the increasing amount of corporate scandals and corporate irresponsibility within the apparel industry, the previous research conducted within this field has mainly focused on how positive CSR affects consumers. READ MORE

3. 2. The Strategic Retail Model : Understanding the Challenges of the Future of Retailing

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : RIKARD GUSTAVSSON; CHRISTOPHER GUSTAFSSON KJELLGREN; [2013]
   Keywords : Consumer Behaviour; Consumer Empowerment; Fashion Retail; E-Channel Retail; Positioning; Product; Service; Technology;

   Abstract : Purpose The purpose of the thesis is to present, analyse and verify a self-constructed strategic retail model, consisting of four constituents: product, service, positioning and technology. Each constituent represents a focal area, which forms a basis for discussing and interpreting factors and challenges connected to the future of retailing. READ MORE