Essays about: "Rita Rakauskaite"
Found 1 essay containing the words Rita Rakauskaite.
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1. An Exploration of Google's Acquisition through Integrating Strategic Brand Management and Network Theory
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose or the study is to explore Google’s network expansion through acquisitions by integrating two different perspectives - Strategic Brand Management and Network Theory - in order to fill the gap in the existing branding literature in relation to network theory. In addition to Strategic Brand Management and Network Theory, the study also explores literature that is related to interrelatedness of networks and their impact on corporate brand identity and reputation as well as corporate and business strategy in relation to brand and market orientation. READ MORE