Essays about: "Robert Odéen"

Found 2 essays containing the words Robert Odéen.

1. 1. Contextualizing Data in Marketing Practice

   University essay from Göteborgs universitet/Graduate School

   Author : Jens Andersson; Robert Odéen; [2020-06-23]
   Keywords : Data-driven marketing; Digitalization; Analytics; Professional services;

   Abstract : Purpose - As data is becoming more available than ever for companies, this article aims to uncover the role of data within marketing practices by following its path through the marketers value creation process. That is, the factors deciding the use or non-use of data generated insights and how we can understand the dynamics between them. READ MORE

3. 2. Establishing a Bonded Warehouse in Singapore - A case study of a company's establishment of a bonded warehouse in Singapore

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Sofia Haase; Robert Odéen; [2017-07-06]
   Keywords : ;

   Abstract : With the lion share of the world’s clothing being produced in Asia there are few who are unfamiliar with the multi-decade long trend of production offshoring to Southeast asian countries. The phenomenon known as “fast-fashion”, meaning clothing produced rapidly to mass-market consumers in response to latest trends, is putting flexibility in the supply chain under the microscope and today there is a growing realization of the benefits to be physically close to main markets. READ MORE