Essays about: "Robert Ortstad"

Found 1 essay containing the words Robert Ortstad.

  1. 1. The Effects of the Digital Transformation Process on Banks’ Relationship with Customers : Case Study of a Large Swedish Bank

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Binan Sonono; Robert Ortstad; [2017]
    Keywords : Customer relationship management; digitalisation; digital strategy; contingency theory; business strategy.;

    Abstract : The role of digitalisation in the banking sector has altered customers' preferences and demands. As a result of this, banks in Sweden are becoming more digitally oriented in order to satisfy their customers' new preferences and demands. READ MORE