Essays about: "Robin Fischer"

Found 2 essays containing the words Robin Fischer.

  1. 1. Brand Equity Effects of Different Types of CSR: A Quantitative Study of the Swedish Food Industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Robin Fischer; Anette Fredholm; [2013]
    Keywords : Corporate social responsibility; Philanthropic CSR; Strategic CSR; Corporate reputation; Customer-based brand equity;

    Abstract : Corporate social responsibility (CSR) is an area that has become increasingly important over the last decades, both for companies and for the research community. Recently, scholars have begun to argue that the way in which corporations implement and practice CSR influences its outcomes. READ MORE

  3. 2. The Dimensions of Involvement: How They Relate to Fashion Buying Behavior

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Philippa Ahlström; Robin Fischer; [2011]
    Keywords : Brand category choice; Buying behavior; Fashion involvement; Information search behavior; Involvement dimensions;

    Abstract : Involvement with products is a topic that has been studied thoroughly during the last decades. When reviewing the literature, we found that involvement can be divided into four different dimensions: product, brand, consumption and advertising involvement. READ MORE