Essays about: "Robin Guntell"

Found 1 essay containing the words Robin Guntell.

  1. 1. Advancing the COO Construct From an Affective Dimension : The Application of Projective Technique

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anthon Andersson; Robin Guntell; [2015]
    Keywords : country of origin; brand origin recognition accuracy; country-specific associations; collage technique; ad copy technique; projective technique;

    Abstract : Master thesis, Master's degree program Marketing, Economic School Linnaeus University, Växjö Sweden, Spring semester 2015. Author: Andersson Anthon, Guntell Robin Tutor: Soniya Billore Examiner: Anders Pehrsson Title: Advancing the COO Construct From an Affective Dimension: The Application of Projective Technique Purpose: The purpose in this article is to break from traditional research and its accompanying cognitive research methods in order to advance the COO field from a more accurate perspective that also involves an affective dimension as well. READ MORE