Essays about: "Robin Hedvall"

Found 1 essay containing the words Robin Hedvall.

  1. 1. What is Swedishness? : - a qualitative research from the customer- and organisational perspective

    University essay from IHH, Företagsekonomi

    Author : Emil Azar; Robin Hedvall; Markus Larsson; [2011]
    Keywords : Swedishness; COO; CSE;

    Abstract : Purpose: The purpose of this thesis is to investigate what Swedishness is according to Swedish customers and how a company could communicate and benefit from the country-of-origin cue in its marketing strategy to attract customers.  Background: Marketing must be understood in the new sense of satisfying the customer needs. READ MORE