Essays about: "Robin Sköld"

Found 2 essays containing the words Robin Sköld.

1. 1. Cell Phone Carriers, TV-Commercials & Branding : A study of cell phone carriers TV- commercials, branding and its affect on young people

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Robin Sköld; Magnus Nilsson; [2009]
   Keywords : Cell Phone Carrier; Cell Phone Operator; TV- commercials; Branding; Communication strategy; Advertising;

   Abstract : Problem: As almost everyone has a cell phone today, keeping your customers is very important. An important group for cell phone carriers is young people. This is a group that uses cell phones more and more. However, attracting these people could be hard. READ MORE

3. 2. Gold During Recessions : A study about how gold can improve the performance of a portfolio during recessions

   University essay from IHH, Redovisning och finansiering

   Author : Tobias Helmersson; Hana Kang; Robin Sköld; [2008]
   Keywords : Gold; Recessions; Portfolio Allocation; Optimal Portfolio; Minimum Variance Portfolio; Correlation; Return to Risk Ratio; DJIA.;

   Abstract : Problem When choosing topic for this study the economy was on the brink of a recession. Many experts made varying statements regarding this fact, and further readings in this area led us to question: can an in- clusion of gold enhance the performance in an index portfolio dur- ing recessions? And if so, how much should be allocated to gold? Purpose The purpose of this thesis is to look back at the historical price de- velopment of gold and DJIA during recessions in order to find out whether an inclusion of gold can improve a DJIA index portfolio held in today’s recession. READ MORE