Essays about: "Rodrigo Puelma"

Found 2 essays containing the words Rodrigo Puelma.

  1. 1. Competitor's marketing : How banks acquire and react to knowledge about their competitor's marketing.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Rodrigo Puelma; Annika Persson; [2008]
    Keywords : bank industry; competitive intelligence; competitor analysis;

    Abstract : Abstract IntroductionThe way banks compete has changed dramatically during recent years, mostly because of international trends such as advances in information technology, globalisation and deregulations. This has made competition harsher meaning that survival and success requires knowledge about the competitors and understanding about the way they act and react. READ MORE

  2. 2. Indicating the Green : Defining and measuring Green IT

    University essay from Högskolan i Jönköping/IHH, Informatik; Högskolan i Jönköping/IHH, Informatik

    Author : Rodrigo Puelma; Younas Negasi; [2008]
    Keywords : KPI;

    Abstract : Introduction In our Bachelor’s thesis we wrote about the advantages, risks, strategies and methods useful when working with Green IT. But there still were difficulties delimiting the field of Green IT. READ MORE