Essays about: "Role of mass communication in our society"

Found 5 essays containing the words Role of mass communication in our society.

1. 1. “We Are Together” : cultural trauma and discourse of collectivism in Chinese video representation of the COVID-19 epidemic

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Shujing Zheng; [2021]
   Keywords : risk society; ontological insecurity; cultural trauma; collectivism; COVID-19; Social Sciences;

   Abstract : This thesis has two aims. One is to situate COVID-19 in a macro narrative that characterizes our time as a risk society or reflexive modernization. The other is to bring public health emergencies such as the COVID-19 pandemic into the sharp focus of cultural trauma study which is closely related to media representations. READ MORE

3. 2. Representation of femicide according to online newspapers in Bolivia

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Duberthy Antonio Mercado Suárez; [2018]
   Keywords : communication; femicide; online newspapers; Bolivia;

   Abstract : This thesis is going to present how online newspapers addresses femicide in Bolivia. Femicide is an increasing problem in a global context but according to “Small Arms Survey Study”, Bolivia is within the 25 countries listed, where the problem is widespread and is affecting more and more women every year. READ MORE

4. 3. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

   University essay from Umeå universitet/Företagsekonomi

   Author : Matthieu BOUVIER; Marlène LESAULE; [2017]
   Keywords : Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

   Abstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE

5. 4. Media and Minority Rights. The role of media in promoting social cohesion and enforcing human rights of ethnic minorities in nation states

   University essay from Lunds universitet/Mänskliga rättigheter

   Author : Behrang Kianzad; [2008]
   Keywords : mass media; minority rights; social cohesion; Human rights; Mänskliga rättigheter; Social structures; Sociala strukturer; Press and communication sciences; Journalistik; media; kommunikation; Law and Political Science; Social Sciences;

   Abstract : The aim of this essay is to investigate the role of media in shaping national identity, analyzed through the media practices on ethic minorities and the medias portrayal of these minorities. The thesis is that since the rise of the modern nation state, a false, imagined, homogenous picture of the nation has been disseminated, first through the printing process and books, and in our days, through massmedia outlets. READ MORE

6. 5. New ways to fight a war in the information age : a study on media tactics and ICTs as a useful tool to spread a message of democracy

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap

   Author : Cecilia Strand; [2002]
   Keywords : information and communication technology; information age; political communication; Burma; independent media; democracy and democratization; Myanmar; demokratisering; ICT; Press and communication sciences; Journalistik; media; kommunikation; Social Sciences;

   Abstract : The development of Information and Communication Technology (ICT) has forever changed the way of the world in some important areas. Understanding the ICTs superior traits when it comes to processing, storing, searching, reproducing and transmitting information is of utmost importance. READ MORE