Essays about: "Role of social networking"

Showing result 1 - 5 of 79 essays containing the words Role of social networking.

1. 1. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Armin Roshandel; Felix Miöen Dahlström; Kevin Ekström; [2023]
   Keywords : ;

   Abstract : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. READ MORE

3. 2. From the screen to raising steam - The many faces of political participation : A study on latent and manifest online political participation during the October uprising in Lebanon 2019

   University essay from Uppsala universitet/Statsvetenskapliga institutionen

   Author : Julia Belcastro; [2023]
   Keywords : Political participation; social media; latent participation; Lebanon;

   Abstract : Many scholars have discussed the role and opportunities of social media in protests and uprisings. Often these studies highlight the potential of social media as an outlet for making your voice heard, calling for action and for reaching out to the outside world about ongoing events. READ MORE

4. 3. Impact of social media on small and medium enterprises internationalization : Assessments of cases of tech companies in Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Aparna Bulegoda; Kalindu Fernando; [2023]
   Keywords : Social Media and internet; SMEs; Internationalization of SMEs; Internationalization barriers;

   Abstract : The internationalization of small and medium enterprises (SMEs) has become vital as it enables them to enhance their business prospects and achieve organizational objectives. This is of utmost significance for the future growth of nations, regions, and the global economy, given the progressively significant role played by SMEs in contributing to economic development. READ MORE

5. 4. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE

6. 5. Breaking the Ceiling : An Explorative Study on Challenges for Women in Intrapreneurship

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Sofia Christerson; Lynn Winkelhorst; [2023]
   Keywords : Female Intrapreneurs; Female Entrepreneurs; Gendered Nature of Innovating; Challenges for Female intrapreneurs; Challenges for Female entrepreneurs;

   Abstract : That women experience different and even more challenges within the corporate environment than men do is no news. For female entrepreneurs, the challenges they experience entering the entrepreneurial setting have been and are still being researched. READ MORE