Essays about: "Role-stereotypes"

Showing result 1 - 5 of 11 essays containing the word Role-stereotypes.

1. 1. The Femme Fatale: An Analysis of the Archetype’s Remediation From Visual Arts to TikTok

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Elias Wilmenius Hillman; Rebecka Linde Wåhlberg; [2023]
   Keywords : Femme Fatale; Remediation; TikTok; Visual Arts; Archetypes; Male Gaze; Performativity;

   Abstract : The purpose of this essay is to investigate how cultural symbols are influenced during their remediation to social media platforms. As a case to explore this, this study delves into an examination of the remediation of the Femme Fatale archetype from the visual art tradition to the social media platform TikTok. READ MORE

3. 2. AI Second that Emotion - Using Natural Language Processing to Study the Impact of Non-Stereotyped Video Advertising on Consumers’ Emotions & Online Consumer Engagement

   University essay from Göteborgs universitet/Graduate School

   Author : Amanda Hassel; Linnea Jonsson; Johan Strömfeldt; [2022-08-04]
   Keywords : Stereotype; Video Advertisement; Emotions; Online Consumer Engagement; Natural Language Processing NLP ; Artificial Intelligence AI ; Machine Learning; Bidirectional Encoder Representation from Transformers BERT ; Transformer Models;

   Abstract : This paper aims to provide a deeper understanding of the emotional and online engagement behavioral responses to non-stereotyped gender role depictions in video advertisements. The consumer response to two video ads that portray non-stereotyped gender roles by the well-known brands Gillette and Always was analyzed. READ MORE

4. 3. Several play opportunities instead of one : A qualitative study of occupational therapists’ perception of gender when encountering children in play interventions

   University essay from Jönköping University/HHJ, Avd. för rehabilitering

   Author : Emma Fuchs; [2022]
   Keywords : Gender equality; occupational justice; occupational therapy; occupational science; pediatric; playfulness;

   Abstract : Introduction: Children experience responses and expectations from those around them concerning their gender in relation to what is and what is not acceptable in their play choices. Stereotypically gendered play opportunities may create boundaries in children’s play choices and lead to gender-related occupational injustices. READ MORE

5. 4. FOOD COMMERCIALS AND GENDER. A Comparative Analysis of Gender-role Portrayal in Swedish and Japanese Food Commercials

   University essay from Göteborgs universitet/Institutionen för språk och litteraturer

   Author : Niklas Sjöberg; [2021-06-15]
   Keywords : japanska; SIK; gender; Sweden; advertising; cross-culture; cooking;

   Abstract : The aim of this thesis is to investigate Swedish gender role stereotypes in advertising by analysing 82 different Swedish video commercials of the product category food and cooking and then conducting a cross-cultural comparison of earlier data from Japanese commercials. The commercials are categorised based on the setting that it takes place in, and examples of appearing roles and gender portrayals are described. READ MORE

6. 5. Classification of role stereotypes for classes in UML class diagrams using machine learning

   University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

   Author : Jobaer Ahmed; Maoyi Huang; [2021-03-03]
   Keywords : role-stereotypes; machine learning algorithm; classification; data analysis; data mining; UML class diagram; software design; software engineering;

   Abstract : Software development process is becoming inherently complex in recent decades. To reduce the complexity in the development process developers, software practitioners are constantly looking for newer approach. One approach can be understanding the software design for instance, the UML models earlier in the software development process. READ MORE