Essays about: "Romain Benedic"

Found 1 essay containing the words Romain Benedic.

  1. 1. Instagram's Social Media Influencers: A study of Online Popularity From Source Credibility to Brand Attitude

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Valentin Granjon; Romain Benedic; [2017]
    Keywords : Instragram Social Media Influencers Source Credibility Attitude toward advertising Brand Attitutude;

    Abstract : Social Media Influencers (SMIs) and their sponsored posts on the Social Media represent a growing part of tomorrow’s digital marketing landscape. Marketers hire them to recommend their products to their large audiences through friendly and engaging social media posts. READ MORE