Essays about: "Ronit Hoque"

Found 1 essay containing the words Ronit Hoque.

  1. 1. How Covid-19 affected Omnichannel retailing and the use of Showrooming

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Ricardo Mansour; Ronit Hoque; [2021]
    Keywords : Showrooming; Reverse Showrooming. Omni- and Multichannel retailing; Free riding; Effects of showrooming.;

    Abstract : Purpose - The purpose of this thesis is to first describe and secondly to create a deeper understanding of what purpose a store has in omnichannel retailing. It is important to clarify that the study is to be of use for companies as to help them understand their customers' perspective. READ MORE