Essays about: "Ronja Geel"
Found 1 essay containing the words Ronja Geel.
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1. An Experience A Day Keeps The E-Commerce Away : Exploring experiential marketing within the body cosmetics retail industry
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background - For the retail industry, the increasing adoption of e-commerce solutions have brought opportunities, but also challenges. As physical stores have to varied extent lost their importance, they can no longer solely compete on price or quality but can instead benefit from adopting an experiential marketing strategy. READ MORE
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