Essays about: "Rosa Bandet"

Found 2 essays containing the words Rosa Bandet.

1. 1. A Case Study of Strategic Utilization of Brand Ambassadors, Storytelling and Framing Techniques in Cancerfondens's Campaign: Rosa Bandet 2022

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Jenny Larsen; Astrid Johansson; [2023]
   Keywords : NPO; non-profit organization; framing; storytelling; brand ambassadors; Rosa Bandet; marketing strategy; strategic communication; online campaign; Social Sciences;

   Abstract : This thesis examines the strategic utilization of brand ambassadors, storytelling, and framing techniques by the nonprofit organization Cancerfonden’s campaign Rosa Bandet 2022. The study highlights the importance of understanding these techniques combined to further deepen the knowledge in the field of Strategic Communication. READ MORE

3. 2. CSR - A marketing tool? : A case study of ICA's and Lindex's Pink Ribbon campaign

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Rickard Ström; Richard Backteman; Temuulen Batmunkh; [2009]
   Keywords : Pink Ribbon; ICA; Lindex; CSR; CRM; Marketing; Rosa Bandet; ICA; Lindex; CSR; CRM; Marknadsföring;

   Abstract : Purpose: The purpose of this thesis is to investigate how a CSR strategy can be used as a marketing tool by analyzing ICA‘s and Lindex‘s marketing approach within the Pink Ribbon campaign. Background: The concept of CSR has become more and more common in business practices and customers today almost expect companies to be socially responsible. READ MORE