Essays about: "Rosie Azimi"

Found 1 essay containing the words Rosie Azimi.

  1. 1. Exploring the Future of Personalized Digital Customer-Bank Relationships - A Case Study of a Large Swedish Bank Facing a Digital Paradox

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Rosie Azimi; Matilda Karlsson; [2017]
    Keywords : Service personalization; Digital Banking; Customer Satisfaction; Digital Closeness; Personalization-Privacy Paradox;

    Abstract : Right now, a digital paradox is becoming increasingly evident in the Swedish banking sector. Never before have banks had the opportunity to be as close to customers as today. Despite this, banks have never been perceived this distant. READ MORE