Essays about: "Ross Mckinlay"

Found 1 essay containing the words Ross Mckinlay.

  1. 1. Influencing the Front-End of Innovation: A Study of Resource Challenges in The Banking Sector

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ross McKinlay; Adam Kachra-Johansson; [2017]
    Keywords : Business and Economics;

    Abstract : Abstract Title: Influencing the Front-End of Innovation: A Study of Resource Challenges in The Banking Sector Date of Hand-in: 17/05/2017 Course: Corporate Entrepreneurship and Innovation: Internship and degree project ENTN 39 (Master’s Thesis 15 ECTS) Author: Adam Kachra-Johansson and Ross Mckinlay Supervisor: Joakim Winborg Examiner: Sotaro Shibayama Keywords: Resources, Resource challenges, Resource scarcity, Front-end of innovation, New Service Development Research Question: How do resource challenges influence the front-end of innovation in the banking industry? Methodology: An inductive approach, with deductive elements as well, was used within this case study. Semi-structured interviews were the main method of data collection, and the qualitative data analysis was done in line with Gioia et al. READ MORE