Essays about: "Roxana Alitei"

Found 1 essay containing the words Roxana Alitei.

  1. 1. Barriers of organic food purchase : Segmentation of young consumers

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jennefer Andrea Ontiveros Ordinola; Roxana Alitei; [2016]
    Keywords : barriers of organic food purchase; young consumer; less frequent organic buyer.; Business and Economics;

    Abstract : The growing trend in organic consumption has lead us to develop a research about barriers that influences young consumer’s beliefs and attitudes toward organic food. The study is based on results of a survey conducted in a supermarket from Malmo on a sample of 270 occasional and non-organic young consumers aged 18-36 years. READ MORE