Essays about: "Roy Hoang"

Found 1 essay containing the words Roy Hoang.

  1. 1. DEFINING CONSUMER VALUE : A study of the effect of Chinese-manufacturing on consumers in luxury fashion

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Roy Hoang; Tina Heidari; [2019]
    Keywords : ;

    Abstract : The country-of-origin aspect adds value of a place-image, which luxury brands use as a business strategy resulting the delocalization of luxury brands to be viewed seen as devaluing the brands’ origin and aesthetics. Hence, subjectivity of luxury. Luxury brands are moving their production to China, yet the demand for luxury brands item remains. READ MORE