Essays about: "Ruben Grönevik"

Found 1 essay containing the words Ruben Grönevik.

  1. 1. E-loyalty: A quantitative study in a high involvement market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ruben Grönevik; Joakim Jörgensen; Pontus Sandberg; [2015]
    Keywords : ;

    Abstract : Purpose: The purpose of this study is to explain the relationship between e-satisfaction and eloyalty, the relationship between e-trust and e-loyalty, as well as the relationship between convenience and e-loyalty in a high involvement market. Hypotheses: H1: E-satisfaction is positively related to e-loyalty in a high involvement market. READ MORE