Essays about: "Rueisen Huang"
Found 3 essays containing the words Rueisen Huang.
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1. Case McDonald's Japan: When the Golden Arches Lose their Shine - McDonald’s Japan Food Scandal
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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2. Case Events as an Employer Branding Initiative
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: To obtain an understanding of the phenomenon of case events in employer branding context. The emphasis is two-sided: to comprehend why companies organize and why students attend these events. Methodology: We executed a qualitative single case study with an abductive approach. READ MORE
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3. When Brands Invite you for a Cup of Coffee: An Exploration of the new Phenomenon of “Brand Cafés” and its Effect on Brand Equity
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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