Essays about: "Ruina Wang"

Found 1 essay containing the words Ruina Wang.

  1. 1. Does Short-form Video Application Shape Your Life? : An Empirical Study of TikTok Usage and Persuasive Behavior Change in China

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Ruina Wang; [2022]
    Keywords : TikTok; Persuasive System Design; User Behavior Change; Human-Computer Interaction;

    Abstract : Persuasive Technology(PT) was pioneered by BJ Fogg. The theory has been developed in several aspects and applied in education, health, entertainment, and online shopping. Short-form video application TikTok first launched in the media market in 2016. READ MORE