Essays about: "Russian marketing"

Showing result 1 - 5 of 14 essays containing the words Russian marketing.

  1. 1. Marketing communications in conditions of strict regulation of advertising: case of the alcohol market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yulia Lunina; [2020]
    Keywords : Dark market; alcohol marketing; marketing communication tools; the AIDA model;

    Abstract : This master's thesis explores the impact of marketing communication tools on consumer behavior in the Russian alcohol market. Russia is a dark market. The dark market is a market where outdoor advertising is prohibited, as well as advertising on TV and radio. READ MORE

  3. 2. Hidden Power: Content Marketing as a part of global business strategies of Westen companies in the Russian environment

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rustam Khudododov; Alexandra Kim; [2017]
    Keywords : Content marketing strategy; content marketing; content marketing steps; content marketing pyramid; consumer orientation; consumer features; consumer behavioural model; Western companies; Russian environment.;

    Abstract : International companies face many challenges when operating in foreign country markets, as a new environment could be absolutely opposite to the one of the home market, which the companies are used to. One of the biggest issues for a company in the foreign market is to understand how to market its product and make it more appealing to the audience. READ MORE

  4. 3. Marketing communication strategies for SMEs in Russian and Swedish companies: Implications for international entrepreneurship.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Aysylu Gimadeeva; [2016]
    Keywords : ;

    Abstract : .... READ MORE

  5. 4. Influence of cultural differences on «the time versus money effect» : The case of Russia and Sweden.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Tatiana Egorova; Daria Kolesnikova; [2016]
    Keywords : time-vs-money effect; consumer behavior; priming; product evaluations; self-construal;

    Abstract : The paper explores the manifestation of “the time vs. money effect” in the intercultural setting. “The time vs. money effect” reveals itself as the consequence of priming either time or money that results in shifting product attitudes expressed by consumers. READ MORE

  6. 5. Discounts as a marketing tool for attraction and retention of customers in e-commerce through the example of a comparative analysis of the specificity of fashion e-shops in Russia and Sweden

    University essay from Akademin för textil, teknik och ekonomi

    Author : Elena Ilicheva; [2015]
    Keywords : specificity of fashion e-shops in Russia and Sweden; discounts as a marketing tool; price policy in fashion e-commerce; online promo;

    Abstract : This study provides a comparative analysis of pricing promotions, which create an incentive to buy in Russian and Swedish fashion e-shops. The aim of this work is to determine the national differences in sales promotions used in e-commerce in these countries. READ MORE