Essays about: "Rustam Khudododov"

Found 1 essay containing the words Rustam Khudododov.

  1. 1. Hidden Power: Content Marketing as a part of global business strategies of Westen companies in the Russian environment

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rustam Khudododov; Alexandra Kim; [2017]
    Keywords : Content marketing strategy; content marketing; content marketing steps; content marketing pyramid; consumer orientation; consumer features; consumer behavioural model; Western companies; Russian environment.;

    Abstract : International companies face many challenges when operating in foreign country markets, as a new environment could be absolutely opposite to the one of the home market, which the companies are used to. One of the biggest issues for a company in the foreign market is to understand how to market its product and make it more appealing to the audience. READ MORE