Essays about: "Ruth Omonigho Mrabure"

Found 1 essay containing the words Ruth Omonigho Mrabure.

  1. 1. Brand Internationalization through Brand Identity and Alignment : The case of Swedish Outdoor SMEs

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Maria Göppel; Ruth Omonigho Mrabure; [2013]
    Keywords : Brand identity; Brand Image; Brand management; Employer branding; Entrepreneurial Orientation; Internationalization; SME branding; Outdoor;

    Abstract : A brand is more than a product and small-medium-enterprises (SMEs) have the possibility to exploit the full potentials of branding. Even when currently still underestimated, branding provides benefits for SMEs. READ MORE