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1. 1. Brand Internationalization through Brand Identity and Alignment : The case of Swedish Outdoor SMEs

   University essay from Företagsekonomi

   Author : Maria Göppel; Ruth Omonigho Mrabure; [2013]
   Keywords : Brand identity; Brand Image; Brand management; Employer branding; Entrepreneurial Orientation; Internationalization; SME branding; Outdoor;

   Abstract : A brand is more than a product and small-medium-enterprises (SMEs) have the possibility to exploit the full potentials of branding. Even when currently still underestimated, branding provides benefits for SMEs. READ MORE