Essays about: "Ruxandra Halalau"

Found 1 essay containing the words Ruxandra Halalau.

  1. 1. Factors influencing users' attitude towards display advertising on Facebook

    University essay from IHH, Marketing and Logistics

    Author : Ruxandra Halalau; Gustaf Kornias; [2012]
    Keywords : display advertising; social networking sites; Facebook; attitude; factors influencing attitude; students; online behavior;

    Abstract : Background: Researchers have investigated display advertising in the past several years from different perspectives but only in connection to traditional Web sites and not specifically for social networking sites. Facebook is the most prominent social networking site in terms of number of users and its main source of revenue is its online advertising business. READ MORE