Essays about: "Ryanair¨"

Showing result 1 - 5 of 12 essays containing the word Ryanair¨.

  1. 1. EU State Aid During Covid-19 - Discrimination Between Airlines?

    University essay from Lunds universitet/Institutionen för handelsrätt

    Author : Dima Tuffaha; [2022]
    Keywords : State Aid; European Commission; Airlines; General Court; European Union; Covid-19; Ryanair; Budget Airline; National Carrier; Temporary Framework for State Aid; Pandemic; Discrimination; Fairness; Competition; Business and Economics; Law and Political Science;

    Abstract : This thesis analyses the state aid given to European airlines during the Covid-19 pandemic and looks into Ryanair’s arguments that member states discriminated between airlines, targeting their own national carriers with aid while forsaking budget airlines and non-national airlines. Two research questions were posed, investigating how member states applied the Temporary Framework for state aid set up by the European Commission and whether states discriminated between airlines. READ MORE

  3. 2. ”Catch flights, not feelings”: A Qualitative Content Analysis of the Marketing Communication and Brand Management of Ryanair on TikTok and Facebook

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Victoria Friman; Karin Forslund; [2022]
    Keywords : Strategic communication; brand management; brand attitude; brand awareness; brand equity; human to human marketing; marketing communication; social media; Ryanair; TikTok; Facebook; Social Sciences;

    Abstract : Due to the fast paced digitalization, marketers are met with higher demands in order to adapt to new contexts for marketing communication and brand management. The social media platform of TikTok is relatively new and rapidly expanding, creating both opportunities and risks for brands. READ MORE

  4. 3. The brand we love hate - The Ryanair Case

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Louise Hägg; Emilia Eckerholm; Ina Affroukh; [2022]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  5. 4. Ryanair - Destination Unknown

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Kostas Piludis; Oliver Jones; Tobias Hansen; [2018]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  6. 5. Sustainability Analysis of the Airline Industry – Low Cost Carriers and Full Service Carriers

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Robyn Kotze; [2017]
    Keywords : LCC; FSC; sustainability; business models; business strategies; environmental stewardship; Earth and Environmental Sciences;

    Abstract : The aviation industry is perceived as being unsustainable in the long term due to foreseen continuous growth and the use of finite natural resources. To become more sustainable airlines need to address sustainability in their business model and business strategies. READ MORE