Essays about: "Säljparadigm"

Found 1 essay containing the word Säljparadigm.

  1. 1. Technology Strategies for Personalized Marketing in the Computer Game Industry

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Sam Henriksson; [2015]
    Keywords : Personalized marketing; Privacy concern; Software; Computer games; Sales paradigm; Cryptography; Data security; Personlig marknadsföring; Privatliv; Integritet; Mjukvara; Dataspel; Säljparadigm; Kryptografi; Datasäkerhet;

    Abstract : The computer game industry has during the past years performed a paradigm shift from physical to digital online retailing based on game portals. Due to the many possibilities Big Data in combination with personalized marketing provides, especially in the form on in-game shops in the software, it is interesting for the computer game companies to investigate how this marketing approach can be performed most beneficially. READ MORE