Essays about: "Söndra Brand"
Found 1 essay containing the words Söndra Brand.
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1. The firms’ use and customers’ perception of Facebook in the context of customer-based brand equity : A case study of professional team sport organizations
University essay from IHH, Marketing and LogisticsAbstract : Purpose: The purpose of this thesis is to provide a holistic understanding of how Facebook is used by professional team sport organizations to strengthen customer based-brand equity and how these attempts are perceived by the customers with a focus on the derived benefits. Frame of reference: Customer-based brand equity is conceptualized, modified and employed to the realm of Facebook. READ MORE
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