Essays about: "Sükrie Basarani"

Found 1 essay containing the words Sükrie Basarani.

  1. 1. Electronic Word of Mouth : Managing online guest reviews in the hospitality industry

    University essay from Institutionen för ekonomi och företagande

    Author : Sükrie Basarani; [2011]
    Keywords : hospitality industry; electronic Word of Mouth; online reviews; management .;

    Abstract : This thesis aims to look closer upon how hotels manage electronic Word of Mouth and suggests potential strategies. Focus is being put on online guest reviews and the researchintends to study the impact of online reviews in the hospitality industry as well as defining the possibilities and challenges. READ MORE