Essays about: "S-O-R Framework for Social Media Metrics"

Found 1 essay containing the words S-O-R Framework for Social Media Metrics.

  1. 1. Follow Me! The Ultimate Quest for Consumer and Brand Interaction in Social Media

    University essay from Göteborgs universitet/Graduate School

    Author : Maria Ahlberg; [2015-07-08]
    Keywords : Social Media Marketing; Social CRM; Social Media; Act of Following; Media Sharing Platforms; Social Media Interactions; S-O-R Framework for Social Media Metrics; Online Consumer Behaviour;

    Abstract : Abstract In the marketing world, in which social media is becoming a natural part of any company’s or brand’s marketing strategy, it is crucial to stay current on how to reach target groups. Interactions between brand and consumer are essential when building relationships in order to gain trust and loyalty. READ MORE