Essays about: "S-O-R"

Showing result 1 - 5 of 9 essays containing the word S-O-R.

  1. 1. Orchestrating the service encounter in a digital era: How the presence of a greeting online service agent affects customers' experience of visiting a home electronics e-store

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Oskar Eskilsson; Elizabeth Lopez Alushkina; [2023]
    Keywords : Service encounter; Social presence; Mere presence; E-commerce;

    Abstract : The service encounter is to an increasing extent being transported to an online context. Companies are more and more often trying to create an initial point of contact when a customer enters a website. READ MORE

  3. 2. Beyond the Aisles : Enhancing the Shopping Value of a One-Stop Shop with New Service

    University essay from

    Author : Paul Pankonin; [2023]
    Keywords : SD-logic; Service; One-stop shop; SOR-Model; Cognitive fit; Convenience; Shopping value;

    Abstract : This study explores how shopping value in one-stop stores, especially hypermarkets, can be improved by new services. It identifies additional service offerings that go beyond the traditional product-based approach. READ MORE

  4. 3. A study on the association of firm-generated content on Instagram, affective customer engagement, and positive electronic word of mouth: Evidence from food industry of Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Muhammad Usman Anwar; Usman Younis; [2023]
    Keywords : Firm generated content; Affective customer engagement; Perceived enjoyment; Perceived originality; Positive electronic word of mouth;

    Abstract : In marketing literature, the consumer engagement concept has gained the significant attention of researchers. Based on the stimuli-organism-response (S-O-R) framework, current research proposed to analyze the association between consumers' perception of characteristics of firm-generated content (FGC) on Instagram and positive electronic word of mouth by consumers through affective consumer engagement. READ MORE

  5. 4. Will We Like or Not: Examining the factors that influence consumers’ attitude towards live streaming e-commerce.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Zhiyu Chen; Jiabao Guo; [2022]
    Keywords : Live streaming E-commerce; Satisfaction; Marketing; and Consumer’s attitudes; cognitive perception.;

    Abstract : Background: With the rapid development of information technology, social media and e-commerce platforms have become increasingly popular among consumers. Live streaming e-commerce is a new shopping pattern that has emerged in the process of development. READ MORE

  6. 5. USER GENERATED CONTENT IN THE DESTINATION IMAGE PRESENTATION : THE DESTINATION VIENNA

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Natalie Lindgren; [2021]
    Keywords : UGC; SOR; EVM;

    Abstract : UGC has become an important part of traveling both for the companies and for the travellers themselves. The topic is currently at its forefront of research, which makes the area of study even more relevant. Followed by the development of social media in the corporate world and especially its major part in the everyday life of Generation Y. READ MORE